Cosmo Las Vegas Raises Stakes With Million Dollar Suites

The top four floors of the Cosmopolitan hotel in Las Vegas have been vacant since the day the casino opened in 2010. But as part of a five-year capital investment plan by the Blackstone Group that shifts the hotel’s focus from culinary destination to stylish casino hotspot, they’ve finally been furnished and opened to the public.

Well, sort of. The 21 Boulevard Penthouse suites that now fill those top floors have balconies overlooking the Bellagio fountains and Vegas strip, designs by Adam Tihany, and $56,000 bottles of Louis XIII Black Pearl cognac—and a minimum buy-in of $1 million at the Reserve, the Cosmopolitan’s high-roller lounge. According to travel specialist Jack Ezon of Ovation Travel, that may make them the most expensive hotel rooms anywhere in the world.

The main driver here is to attract so-called whales. Before, those who wanted to play a million or more in the casino could go elsewhere and get more than what the Cosmopolitan was offering. “They were players and not stayers,” explained Brian Benowitz, senior vice president of casino operations. “People play more where they sleep.”

So what will those high rollers get now? Bloomberg took a first look inside the Richmond Penthouse to get an idea.

About that Price Tag …

In Vegas, a million-dollar buy-in isn’t unheard of—at least not on big weekends such as those that straddle the Super Bowl, the Chinese New Year, or New Year’s Eve. But even the nicest rooms in town—such as the villas at Bellagio and the Mansions at the MGM Grand, where built-in massage rooms, indoor swimming pools, and billiard rooms all can come inside the suite—are regularly available for far less money. MGM’s Mirage Villas? They hover around $20,000. The 10,500-square-foot, David Rockwell-designed villa atop the Nobu Hotel (which is part of Caesars Palace)? It’s dripping with gold, besides having an Instagram-worthy tub and piano—and it’s about $35,000 per night.

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